Jenny Kassan

Founder
Jenny Kassan Consulting

Jenny has almost 25 years of experience as an attorney and advisor for mission-driven enterprises.  She has helped her clients raise millions of dollars from values-aligned investors and raised over $1.5 million dollars for her own businesses. She is the author of Raise Capital on Your Own Terms: How to Fund Your Business without Selling Your Soul (Berrett-Koehler, October 2017).


Jenny earned her J.D. from Yale Law School and a masters degree in City and Regional Planning from the University of California at Berkeley. She served on the Securities and Exchange Commission Advisory Committee on Small and Emerging Companies. She submitted the petition to the SEC that led to the passage of the 2012 JOBS Act and was present at the White House signing ceremony.


She co-founded and manages the Force for Good Fund, a crowdfunded impact investment fund. Jenny also is the co-founder of Angels of Main Street, a nationwide community of diverse investors working to move money from Wall Street to Main Street.


Before becoming a securities lawyer, Jenny worked for eleven years at a nonprofit community development corporation in Oakland, where she served as staff attorney and managed community economic development projects including the formation and management of several social ventures designed to employ and create business ownership opportunities for low-income community residents. Jenny is the President of Community Ventures, a nonprofit organization dedicated to promoting the economic and social development of communities. She also co-founded the Sustainable Economies Law Center, a nonprofit that provides legal information to support sustainable economies. Jenny was a director of Berrett-Koehler Publishers.  Jenny is also a fellow at Democracy Collaborative and was recently elected to the city council of the City of Fremont.  She serves on the board of the Crowdfunding Professional Association.


Jenny Kassan Consulting is a certified B Corp.  Jenny is certified as a coach by the International Association of Women in Coaching.

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